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social
In-house social media content for an established national jewelry brand.
Helzberg Diamonds
Organic and Paid Social Media
I lead creative as we brought social media in-house from our agency partners. This included launching TikTok, producing and filming video, creating paid media that changed out quarterly, and engaging our followers through regular organic posts.
social video
Created organic content for social platforms
Helzberg Diamonds
Organic Video Content
We launched in-house video content for our social channels, with me directing, filming, modeling (at times), and editing. The content that performed the best was simple in style but helped our followers solve a problem (or featured GIANT diamonds, duh).
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