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love is...

Valentine's Day campaign concept that speaks to luxury and love in every color

Helzberg Diamonds

All Channels

Love is electric. It’s emotional. Unexpected. It’s most definitely not black and white. Love is a force that colors our lives in so many different, beautiful ways. So we’re putting its many facets on display with vibrant, prismatic color that’s as gorgeous as

the jewelry he’ll be gifting her this Valentine’s Day.

the diamond room

A digital in-store experience that teaches customers about the quality and craftsmanship of their diamond

Helzberg Diamonds

In-Store and Online Digital Experience

The Diamond Room is a unique Helzberg experience where associates can magnify a customer's diamond and educate them on what makes it special. Our task was to modernize the experience, add motion, and translate to the web for the online customer.

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alex robinette  |  Creative Director & Graphic Designer

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